Unsuck Your Website: Proven Strategies to Improve Your Website and Engage More Patients
CLASS DESCRIPTION
Learn proven strategies to improve your practice’s website performance including Andrew’s “STIC” method for a more captivating homepage, and his “Who What Why How” model for clearer content that helps convince visitors to take decisive action. Discover the power and necessity of social proof, design contrast, warm colors, responsive design, and user experience strategy for your website. Try the squint test to make sure visitors see where to click. And finally, find out if your website passes the test or if there are steps you can take now to increase the value your website brings to your practice.
Your website and your patients will thank you!
INSTRUCTOR BIOGRAPHY
Andrew Davis
Andrew Davis is a jack of many trades and down-to-earth serial entrepreneur who emphasizes client advocacy and transparency in his consulting, training, and management. With over 17 years of business, agency, consumer, strategic creative, and website development experience from frontend to backend, Andrew is devoted to helping businesses avoid the pitfalls common to website ownership and online marketing. Andrew was honored to be a featured presenter at the 2019 Product PowerUp conference in Logan, Utah where he presented on the benefits and caveats of website building platforms and the importance of having a website in a social economy. Andrew combines thorough, on-topic research, intuitive yet simple visuals, a sincerely friendly candor, and a quick wit when presenting to organizations ranging from seedling e-commerce startups, marketing agencies, to business owners and aspiring business owners of all ages. Outside of business, Andrew enjoys performing as an improv comedian and improv pianist, conducting interviews as a Christian podcast host, and playing doubles in the occasional game of pickleball.
